The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery.
In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. Many properties feature both suites and rooms, and these were called "Fairfield Inn and Suites." The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls. The brand formerly included properties dubbed "Fairfield Suites" however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry). Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. Marriott was then able to track important metrics and provide superior customer service. Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. The first location opened in October 1987 in Atlanta, Georgia. Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. Overview Typical newer Fairfield location, Canton, Michigan. The brand was named Fairfield Inn & Suites from 1987–2019. Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, meeting rooms, free Wi-Fi, an ergonomic desk and chair, and a complimentary hot breakfast, business center with printing capabilities, in-room television, mini-refrigerator, and microwave. Īs of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline.
Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast. The properties target guests willing to accept fewer amenities for lower prices. Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsinįairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. Logo of the former brand, Farfield Inn and Suites.
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