It is inspired by global pop-star and PUMA Ambasssador Dua Lipa who said: "Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. “She Moves Us” wants to empower girls and young women through through sharing stories and joint efforts to impact their rights globally. And I want to challenge that and say that I think to win you should be enjoying the hell out of what you do.” There have been certain ideas of what it takes to be successful in this sport, and I think sometimes people equate that with you have to be serious, you have to be straight-faced.
The Olympic Bronze Medalist, who will again compete at the upcoming Boston Marathon, wants to empower girls and young women to embarke into a career in running: “I want young women to know that you can work hard and enjoy yourself.
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